端午民航出行延續「五一」熱度呈「量價齊升」 出入境機票預訂量增19%
端午假期臨近,在「五一」旅遊熱潮與暑期旺季之間,今年的端午出行市場呈現出獨特的節奏。受假期時長及高考臨近等因素影響,旅客出行以周邊遊爲主基調,同時出入境市場亮點頻現,機票價格也延續「五一」假期熱度,按年呈現增長趨勢。攜程近日發佈2025年端午假期出遊趨勢預測報告顯示,今年端午假期國內周邊遊預訂量按年增長23%,市場整體呈現穩步增長態勢。
機票預訂量方面,據航旅縱橫大數據顯示,截至5月27日,端午假期國內航線機票預訂量超過293萬張,按年略有增長。端午假期出入境航線機票預訂量超過62萬張,按年增長約19%。其中,端午假期國內預訂中短途航線(800公里及以下)的機票預訂量按周增長超過12%。端午假期國內預訂長途航線(800公里以上)的機票預訂量按周增長約9%。
票價方面,據航班管家數據顯示,截至5月29日,2025年端午假期國內經濟艙平均票價589元人民幣(下同)(不含稅),按年增長6.56%,較2019年下降3.63%。不過臨近端午小長假,票價也有所波動。數據顯示,截至5月22日,2025年端午假期國內經濟艙平均票價599元(不含稅),按年增長7.01%,較2019年增長0.22%。截至5月16日,端午假期國內經濟艙平均票價608元(不含稅),按年增長5.41%,較2019年增長2.73%。
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