桂林旅遊(000978.SZ)：藉助AI解鎖“未來旅遊”新體驗，助力人民網打造“AI遊桂林”智能平台
格隆匯5月27日丨桂林旅遊(000978.SZ)在投資者互動平台表示，2025年，公司將重點通過“保存量、拓增量、甩包袱”三大舉措，全力推動公司高質量發展。 （1）保存量的具體措施主要包括：一是藉助AI解鎖“未來旅遊”新體驗，助力人民網打造“AI遊桂林”智能平台，推出AI主題遊船，推出虛擬導遊“數字劉三姐”，在遊船中游客可通過AR眼鏡沉浸式遊覽灕江山水；銀子巖景區開發“數字財運”祈福新體驗，打造AI隨身導遊，讓老景點煥發全新魅力；二是深挖資源稟賦，打造特色產品矩陣，以“休閒度假+深度體驗”為核心，構建沉浸體驗式文化產品、主題研學產品；三是與新東方文旅、“上新了·故宮”等跨界創新團隊合作，開展定製化旅遊服務和文創品牌共建等創新項目合作；四是打造尊享服務與商務融合的高端定製類產品。 （2）擴增量的具體措施主要包括：一是開闢文旅消費新賽道，探索低空遊覽項目，打造“遊山水、買全球”的新消費模式；二是打造大灕江中心景區，以灕江為核心，沿岸村落為基點，將山水文化、民俗文化、歷史文化、漁家文化、農耕文化、米粉文化、環境保護等內容作為要素，以遊船為紐帶建設大灕江中心景區，探索2晚3天，3晚4天產品，打造“水陸空”聯動項目；三是整合兩江四湖、古宋城，聯動遊船、酒店、娛樂、演藝資源，構建一站式詩意棲居綜合體；四是同步推進兩江四湖主題夜遊、銀子巖創5A級景區、温泉養生IP等項目；五是對有穩定現金流和利潤的成熟項目探討收購計劃，以外延式增長擴增量。 （3）甩包袱主要是加大不良資產的優化盤活，對於發展過程中產生的低效、不良資產，採取“一企一策”的方式，充分調研論證，對效益欠佳的資產及業務採取盤活、剝離、處置等多種措施，不等不靠、積極作為，力爭在2025年實現低效、不良資產盤活處置工作的突破性進展，進一步改善公司的基本面及財務結構。此外，公司將加強應收賬款催收力度，成立專項催收小組對欠款進行催收，及時有效收回欠款，為創新發展騰挪空間。
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