玄武雲(02392.HK)發佈2024年盈利預告 同比大幅減虧不少於95%
3月5日，玄武雲(02392.HK)發佈了2024年盈利預告。報告期內，公司預計同比大幅減虧不少於95%，而2023年同期則錄得淨虧損約71.8百萬元。對於公司淨虧損大幅減少的原因，玄武雲在公告中表示，一方面是公司戰略聚焦於拓展毛利率較高的CRM SaaS服務並取得增長,從而帶動公司整體毛利和毛利率的上升;另一方面則是公司董事會採取了行之有效的成本控制措施，降低銷售及分銷開支、行政開支。
據瞭解，作爲國內領先的智慧CRM服務提供商，玄武雲近年來一直秉承“技術+業務”雙輪驅動的發展理念，致力於公司業務與產品向AI+CRM SaaS領域發展聚焦，從而提升公司整體盈利能力，保持公司高質量發展態勢。
事實上，公司聚焦AI+ CRM SaaS所收穫的成效在2024年上半年已初見端倪。數據顯示，玄武雲CRM SaaS業務在上半年實現收入3.7億元，同比增長39.6%，這也是公司CRM SaaS業務營收佔比首次超50%，達到56.4%。而作爲玄武雲第二增長曲線的銷售雲在“AI+快消”的發展定位下也同步保持着快速增長，該業務板塊在同期實現收入43.1百萬元，同比增長34.9%，同時，其年度經常性收入(ARR)達到21.7百萬元，同比增長22.4%。
而在技術產品端，作爲國內CRM廠商中唯一擁有全棧自研AI技術的企業，玄武雲也將AI+CRM SaaS作爲自身業務發展的重要方向。2024年，玄武雲基於客戶需求，打造了多款AI新產品，如“sku超級模型”“AI翻拍偵探”等，從而進一步實現對大消費產業細分業務場景的智慧賦能。此前，玄武雲還發布了國內首個垂直於大消費行業的多模態大模型，代號"玄韜"，在此基礎上，公司圍繞大消費終端全鏈路業務場景開發了"陳列指揮官"、"拜訪總結助手"等AIGC應用。
值得注意的是，隨着AI大模型應用加速，玄武雲也正通過在大消費產業深耕多年所積累的行業Know-How，以及AI領域的研發佈局，積極探索大消費業務領域專屬的AI Agent，致力幫助客戶的營銷等業務流程管理更加智慧化。近期，公司旗下聚焦耐消領域的行業垂直大模型智慧小玄也已完成與DeepSeek大模型的全面接入，這也使得其在“客戶拜訪、客戶分析、商機分析、智慧銷售漏鬥”等場景智慧化應用能力將進一步增強。
國盛證券此前在研報中指出，AI正在重塑端側 Agent、營銷技術、企業方案決策、CRM等C端和 B 端多個場景。其預計，2025 年有望成爲 AI 應用的百花齊放之年。這也意味着在AI+CRM SaaS將迎來新一輪高速發展期，而作爲國內該領域的領先企業，玄武雲或將在AI+應用的發展浪潮中率先受益。
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