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東風集團前兩月汽車銷量26.2萬輛,同比下降48.48%!火遍全網的“湖北汽車補貼”繼續擴容至河北
格隆匯 03-08 21:27

東風集團在港交所公吿稱,2023年1-2月累計汽車銷量為262,285輛,同比下降48.48%。本公司之母公司東風汽車集團有限公司1-2月累計汽車銷量為296,796輛,同比下降49%。公司之附屬公司東風汽車股份有限公司1-2月累計汽車銷量為18,490輛,同比下降32.8%。

 值得一提的是,火遍全網的湖北省“9萬元最強補貼”繼續擴容至河北,3月1日-31日,東風本田河北區域部分車型開啟了限時補貼,最高優惠7萬元。

東風本田滄州天瑞店銷售對記者表示,這是廠商出錢補貼,只針對老款車型,為了清庫。目前,河北區域,只有東風豐田車型參與。

另外,關於湖北汽車鉅額補貼引起巨大關注度,東風標緻有關人士對上證報記者表示,這屬於正常市場行為,新能源車行業的降價力度很大。

 

東風系部分車型河北也降價了

 

3月開始,車企的降價潮轟轟烈烈上演着,湖北省開啟史上最強購車優惠季,其中東風集團旗下多款車型入列。東風風神、東風雪鐵龍、東風標誌、東風日產等多個品牌十餘款主力車型,全系補貼數萬元。其中,“法系總統座駕”東風雪鐵龍C6最高補貼9萬元,指導價21.19萬元的版本現在僅需12.19萬元。

猛烈的降價帶來的效果立竿見影,湖北的東風系4S店像菜市場一樣賣瘋了,銷售人員一人一天賣出150多台車。對此資本市場更是熱烈響應,3月7日,東風汽車一字板升停。

對於降價銷售是否為了消化庫存,東風標緻有關人士對上證報記者表示,具體需要看車型,每家企業庫存車型不同,如果買的人多了,肯定對庫存有消化作用。

 

其他省份或效仿湖北省補貼

 

針對近期東風汽車的“骨折”降價是否會影響到車市長期價格走勢,乘聯會祕書長崔東樹表示,本次促銷也是企業在為了國六排放標準車型的換代、清理庫存,由於舊車庫存終歸有限,所以其僅是一個針對3月份的、暫時的促銷活動。從長期來看的話,這種短期促銷的影響會逐步淡化,跟我們‘雙十一’促銷一樣,促銷完後還會迴歸到一個正常的狀態。

就東風本次降價是否會觸發其他省市跟隨,崔東樹認為,該活動具有示範作用,短期之內會輻射到周邊地區,形成對周邊的擴散效應

值得一提的是3月6日,武漢經開區召開穩定大宗消費工作座談會,表示鼎力支持東風促銷。武漢經開區微信公眾號發佈的數據顯示,自“車十條”實施以來,武漢經開區兑現政策資金5700多萬元,近1.6萬名購車消費者獲益,武漢汽車消費快速回暖、企穩上升。

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