《公司专访》蓝月亮(06993.HK):推更多洗衣液以外产品 冀未来毛利率保持60%以上
蓝月亮(06993.HK)执行董事、首席财务官兼公司秘书潘国梁接受本通讯社专访时表示,原材料价格自去年第四季至今年首季持续上升,公司除了在包装设计着手,例如把产品外壳由硬胶转为软胶,亦推出更多洗衣液以外的产品。与衣物清洁产品63%毛利率相比,去年个人清洁及家居清洁产品毛利率分别达68%和70%,相信有助带动未来整体毛利率保持60%以上。
目前蓝月亮衣物清洁产品占总营收高达80%。投资者关系总监罗润瑜表示,去年受疫情影响,消费者减少外出和追求强调消毒功能的产品,令洗衣液收入受压。面对与对手的洗衣液市占率差距缩小,她认为是良性竞争,考虑到内地消费者需要和安全性等因素,公司不会因此转而开发洗衣凝珠,但会推出功能性产品满足消费者不同需求,例如内衣专用洗衣液。
她预计,未来衣物清洁护理类收入占比将降至70%。不过由於内地洗衣液渗透率目前只有44%,浓缩洗衣液更只有9.6%,对比起欧美国家仍有很大发展空间,相信市场规模增加後亦能带动衣物清洁营收增长。另外,她提到,集团最近亦开拓服务收入,提供手机应用程式预约上门服务,使用蓝月亮产品帮助客户清洁家电,反应十分理想。
销售渠道方面,罗润瑜指,集团希望未来线上和线下销售占比各占50%。而以往65%产品收入来自一、二线城市,面对近年渠道下沉,集团亦加强三至五线市场拓展,去年底经销商数量约1,400个,今年希望增加至1,800个,最终目标为2,100个。
她表示,目前蓝月亮有50多款新产品储备,计划每年推出5至10款新产品。另外,公司暂无并购计划,未来不排除收购原材料供应链的上下游经销商,以进一步控制成本。
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