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國芳集團(601086.SH):上半年淨利降72.75%至1983.22萬元
格隆匯 08-25 16:38

格隆匯 8 月 25日丨國芳集團(601086.SH)披露2020年半年度報告,實現營業收入4.02億元,同比下降72.22%;歸屬於上市公司股東的淨利潤1983.22萬元,同比下降72.75%;歸屬於上市公司股東的扣除非經常性損益的淨利潤2500.84萬元,同比下降65.39%;基本每股收益0.03元。

公司不斷嘗試對全渠道銷售場景的探索,滿足消費者不同的消費習慣。百貨板塊上線公眾號小程序線上商城,通過企業微信、抖音等平台的有效利用,展開線上商城購物及直播帶貨業務,覆蓋直播營銷的企業微信客户數達12.8萬人;公司大力推行企業微信業務羣的建立,開設企業微信客户羣1911個,吸納企業微信羣成員數6.5萬餘人,通過微商城上線企業微信導購終端,加強顧客羣管理及在線諮詢引導消費,實體營業員變身電商主播,打通CRM系統與企業微信顧客信息認證接口,便於識別顧客羣體,精準營銷。通過導入顧客生命週期管理,通過會員數據分析,通過營銷活動覆盤及數據檢驗,設定目標客羣的招新、挽回、喚醒策略,精準規劃、精準推廣、精準預測,精準互動。疫情防控雖然阻斷了面對面營銷的機會,但助推了實體平台快速推進線上營銷渠道,直播平台、微信羣在疫情期間變成營銷“新戰場”,公司亦在此期間積累總結了豐富的經驗,並以線上銷售業務同比增長175%的良好態勢,為公司未來在全渠道零售系統建設方面打下了堅實的基礎。

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