Diageo Plc engages in the production and distribution of alcoholic beverages. Its brands include Johnnie Walker, Crown Royal, J&B and Buchanana€ s whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, and Guinness. The firm operates through the following segments: North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, Supply Chain and Procurement (SC&P),