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美團:七夕非餐飲即時零售日訂單單量創新高 達2,700萬單
阿思達克 09-02 10:19
美團-W(03690.HK)(MPNGY.US)表示,七夕當日(8月29日)非餐飲即時零售訂單量創下新高,達2,700萬單。受「閃購贈萬物」禮贈需求帶動,美團閃購整體禮贈消費規模創新高,其中,以迪士尼聯名IP花束及文博主題新中式花束為代表的精品鮮花成為消費者禮贈主流選擇,帶動美團鮮花銷量創新高。數碼電腦、美容護膚及珠寶首飾等品類銷量翻倍增長。消費者在3C家電、美妝護膚等品類的人均消費金額較去年七夕大幅增長。 美團閃購相關負責人表示,從平台數據顯示,受益於傳統節日實體消費購物需求,美團訂單隨之增長,與傳統電商依靠線上補貼促銷造節有明顯區別。今年七夕禮贈趨於多元化及品質化,從送鮮花走向全品類,帶動平台數碼電腦、美容護膚及珠寶首飾多個高單價品類銷量大幅增長,呈現出「訂單量、客單價雙增」態勢。 具體顯示,七夕當日,平台多類數碼產品和小家電銷量多倍增長:電動剃須刀及兒童智能手錶銷量按年增長超過六倍;頸椎按摩儀銷量漲幅超過三倍;拍立得銷量翻倍增長。黃金飾品銷量按年增長超過六倍、珍珠飾品增四倍。化妝水及香水等美妝護膚品銷量增長超過兩倍。跑鞋及運動T恤等運動裝備銷量增五倍。
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