361度官宣合作美團閃購與美團團購，千店入駐開啓運動消費新體驗
近日，中國領先體育用品品牌361度宣佈與美團閃購、美團團購達成雙業務合作，全國千家門店已於8月25日正式上線美團平臺，開啓運動品牌即時零售新篇章。此次合作旨在通過數字化渠道創新，爲消費者提供更加便捷高效的購物體驗，同時爲品牌開闢新的增長渠道，助力運動消費模式的升級。
30分鐘速達，滿足運動多元消費場景
在消費者對購物效率與便捷性需求日益提升的當下，361度攜手美團充分發揮各自領域優勢，賦能運動裝備購物體驗變革。依託美團閃購成熟且快捷的配送網絡，用戶在美團APP搜索"361"並下單後，訂單將由最近的361度線下門店直接發貨，實現平均30分鐘極速送達。爲了提供更具吸引力的購物體驗，美團閃購還爲361度消費者提供了限時現金券與配送優惠，進一步降低獲取門檻，讓運動熱情不再因時間而等待。這爲運動愛好者創造了全新的生活方式——隨心情更換訓練穿搭、爲即興的戶外活動添置新裝備、或是在城市探索中隨時升級運動裝備，都變得觸手可及。
雙業務強協同，激活大衆消費新勢能
除即時零售外，361度還同步接入美團團購業務，構建起"線上引流+線下覈銷"的完整閉環。消費者可以通過美團或大衆點評APP搶購361度的團購優惠券，並在週末到店覈銷領取超值滿減或爆品組合等補貼，甚至有機會獲得免費下午茶。此舉不僅爲消費者提供了更具性價比的購物選擇，更重要的是有效打通了線上流量與線下門店的通道，將平臺的巨大流量精準導入361度實體網絡，爲線下門店注入新活力，激活週末及節假日的到店消費熱情，豐富了運動零售的互動體驗維度。
此次攜手美團，是361度在數字化零售轉型道路上的又一步探索。通過接入美團龐大的用戶基數和高效的本地即時配送體系，361度得以將遍佈全國的實體門店網絡優勢，迅速轉化爲強大的本地化服務能力，有效拓展了業務覆蓋半徑和服務時效，實現了傳統零售模式的價值躍升。同時，未來雙方也將考慮在會員運營、數據洞察等方面進行更深度的合作，共同探索全新的運動消費生態，持續爲全民健身事業的發展提供堅實的裝備保障與便捷的服務支撐，助力運動生活方式的普及與升級。
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