美團(03690.HK)Keeta正式進軍卡塔爾多哈 未來數月進入巴西市場
美團(03690.HK)宣布,旗下國際外賣品牌Keeta已正式於卡塔爾首都多哈投入服務,拓展在中東市場的業務覆蓋。Keeta於2024年9月首次進入中東的沙特阿拉伯市場,開啟國際化業務,進軍沙特不到一年已成為沙特市佔前三的外賣平台,目前服務覆蓋沙特20個城市。
美團表示,Keeta將「跳出內捲、積極走出去」,未來將繼續深耕中東市場,逐步拓展至海灣阿拉伯國家合作委員會(GCC)的更多國家和地區,並計劃在數月後正式進入巴西,為南美用戶創造更好的即時零售購物體驗。
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