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白酒股“驚坐起”!慢牛“喝酒行情”要啟動了?

市場“慢牛”行進,白酒板塊卻有些後知後覺。

昨天A股轟轟烈烈載入史冊,今天陷入拉鋸震盪;而此前萬花叢中一點綠的白酒股,突然“驚坐起”。

截至發稿,酒鬼酒升停,捨得酒業大升超8%,洋河股份、水井坊、金徽酒升超4%,貴州茅台、五糧液跟升。

今年來,A股高高挺起脊樑,創業板指目前累升超20%,滬指已觸及近10年新高,牛市氛圍濃烈。

市場題材也多點開花,金融、科技、醫藥、軍工輪番上陣,但唯獨白酒遲遲不見反轉。

不少人甚至開始調侃,這是“在白酒股裏躲牛市”。

加速築底?

昨天,國務院第九次全體會議強調,要抓住關鍵着力點做強國內大循環。

持續激發消費潛力,系統清理消費領域限制性措施,加快培育壯大服務消費、新型消費等新增長點。

疊加中秋旺季臨近,低估值的白酒板塊今天再受到市場關注。

眼下,白酒行業正在快速築底。

2020年,白酒領升當年那輪牛市,2025年卻成了為數不多的“拉後腿”板塊。

雖然是消費領域的核心資產,但受市場變化、政策調整影響,白酒企業業績承壓。

今年上半年,整個行業業績增速都在放緩,頭部企業的營收和淨利潤增速回落到了個位數。

其中,茅台2025H1營收同比增長9.2%,淨利潤增長8.9%,Q2營收增速進一步下滑至7.3%。

五糧液Q1淨利潤增速僅5.8%,創近年新低;市場預計Q2業績還將小幅下滑。

目前,在已披露半年報業績預吿的9家白酒企業中,有7家預計虧損會持續。

開源證券分析指出,白酒二季度遭受較大沖擊,源於“禁酒令”影響持續發酵,餐飲行業受挫。

在此情形下,酒企二季度回款放緩,庫存提升,短期基本面處於下行態勢。

該行認為,市場已對白酒當前的困境有所預期,當前白酒呈現出市場預期低、估值低的特點,且籌碼結構較好,頭部酒企還具備高股息特徵,預計中秋節後基本面可能更加接近底部位置。

消費重構?

近來市場行情雖然火熱,但白酒估值仍處歷史低位。

截至8月18日,中證白酒指數最新估值18.28倍PE,處於4.5%歷史分位數。

中國酒業協會數據,上半年白酒行業產量同比下降7.2%。

2025年酒類產業進入“三期疊加”局面:新一輪政策調整期、消費結構轉型分化期、存量競爭的深度調整期。

不過隨着高層再提激發消費潛力,消費場景逐步回暖。

7月,社會消費品零售總額38780億元,同比增長3.7%;1-7月,社會消費品零售總額284238億元,增長4.8%。

其中,7月,煙酒類零售總額433億元,同比增長2.7%;1-7月,煙酒類零售總額3740億元,同比增長5.2%。

機構紛紛預測,當下從業績、估值、持倉、預期等多維度看該板塊已逐步穩健築底,白酒或已具備長期投資價值。

天風證券表示,當前申萬白酒指數估值處於近10年合理偏低位置,龍頭酒企股息回報已較為可觀,大眾消費有望逐步修復,建議關注。

深港證券指出,擴內需政策效應持續顯現,建議關注後續宏觀指標和新增政策對消費板塊的催化。

白酒板塊年內報表壓力或逐季度得到釋放,在近期市場整體波動回升情況下,低估值的順週期板塊有望逐步受到市場重視。

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