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帝王實業控股(01950.HK)與上海酒悅簽署戰略合作協議 共同拓展酒類及其他食品銷售活動

格隆匯8月14日丨帝王實業控股(01950.HK)公告,於2025年8月8日,公司的全資附屬公司福建王池帝醬酒業有限公司("福建王池帝")與上海酒悅優品商業管理有限公司("上海酒悅"))正式簽署戰略合作框架協議,以共同拓展酒類及其他食品銷售活動。截止本公告日期,福建王池帝確認跟上海酒悅只簽訂這份框架協議,如在日後簽訂其他協議,福建王池帝會通知公司並將於適當時候根據上市規則作出進一步公告。

根據框架協議,公司將與上海酒悅於中國共同成立一家合資公司("合資公司"),專注於精品酒水產品的營銷、分銷及相關供應鏈管理服務。新成立的合資公司將本公司於品牌、資本及市場資源方面的優勢,以及上海酒悅優品在酒類供應鏈、分銷網絡及行業經驗上的專長,攜手拓展中國內地市場。未來,雙方將根據市場需求及戰略規劃,靈活調整業務發展步伐,並適時引入新產品、新技術及新合作夥伴,以促使合資公司持續成長。

集團主要從事投資控股,並於新材料化工及消費者產品領域累積了豐富經驗,尤其專注於人工革化學品的研發、生產及銷售,以及中國白酒產品的生產與市場推廣。隨着中國消費市場升級和行業結構持續優化,國內對高品質酒水產品及專業供應鏈服務的需求不斷上升。合資公司將充分發揮雙方在品牌、產品、供應鏈管理及全國市場網絡等方面的互補優勢。

上海酒悅作爲國內專業的精品酒水營銷和服務商,擁有豐富酒類運營經驗,並已建立覆蓋全國十六省、四十六個城市的營銷網絡體系。合資公司可引進其成熟的分銷渠道、供應鏈管理能力及豐富的市場資源,將有助於集團進一步提升酒類業務的市場滲透率與運營效率,確保產品流通的穩定性與成本效益,並有助於開拓新消費羣體及創造業務增長點。

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