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百果園(02411.HK)貴價惹爭議 董事長「教育消費者」言論捱批
內地連鎖水果零售商百果園(02411.HK)因售價問題引發爭議,公司董事長餘惠勇日前發佈影片指出,便宜的水果供大於求,真正好的水果供不應求,這也是它貴的一個原因。公司有幾千萬會員,如果沒有一批真正認識百果園價值的顧客,百果園也就不復存在。他補充,商業就兩種,一種是利用消費者的無知,另一種是教育消費者成熟。多年來,百果園一直走在教育消費者成熟的路上。不會去迎合消費者。 但有關言論再次引發網民熱議,有網民直言水果不是貴一些就好一些,現在很多社區水果店賣的又便宜又甜,可在其他地方買水果,亦有網民不滿餘惠勇教育消費者的口吻。 分析指出,餘惠勇不會迎合消費者的言論,實際上已將百果園置於用戶需求的對立面,因無論走高端路線或專注於中低端,各零售企業都是爲了滿足不同目標用戶的需求,實際都是對消費者需求的迎合。 目前餘惠勇相關影片已被刪除。
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