You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
淘寶推出新大會員體系  打通電商、外賣與出行  打造大消費平台
阿思達克 08-06 13:27
阿里-W(09988.HK)宣布,推出全新的大會員體系,為所有淘寶天貓用戶打通餓了麼、飛豬等生態體系資源,全面覆蓋中國內地的吃喝玩樂、衣食住行等生活場景,旨在提升消費者體驗和用戶黏性。 阿里今年6月將淘天集團、餓了麼和飛豬策略性併入阿里中國電商事業群後,這次推出淘寶大會員體系標誌著其業務之間的協同效應,也是中國電商業務向大消費平台升級的關鍵一步。 正如此前阿里首席執行官吳泳銘在內部信中提到,未來將更多從用戶角度出發優化整合業務模式和組織形態,為用戶創造更豐富優質的生活消費體驗。 淘寶大會員體系覆蓋所有用戶,共分為6個等級:青銅、白銀、黃金、鉑金、鑽石和黑鑽。根據過去12個月的淘氣值,淘寶已自動為每位用戶確定初始的大會員等級。用戶只需打開淘寶App,搜索「淘寶大會員」,即可查看當前的等級及對應權益。其後,大會員等級將每季度根據最新的淘氣值自動更新。 淘寶大會員不同等級對應不同的專屬優惠和服務,用戶均可免費獲取,涵蓋購物折扣、外賣權益、旅行禮遇、打車優惠等。隨著會員等級升高,權益也不斷升級。以等級最高的黑鑽會員為例,用戶每月可享有超過14項權益,包括「淘寶百億補貼」8折券,直通擁有31家酒店集團金卡權益的飛豬F5會員,以及專屬客戶經理跟進服務。 未來用戶在淘寶、餓了麼和飛豬的所有消費,無論是購物、叫外賣,還是預訂機票酒店,都可得到對應的淘氣值,逐步解鎖額外權益及福利。在「用戶為先」戰略的驅動下,通過這覆蓋10億淘寶用戶的全新大會員體系,進一步增加阿里旗下各平台的消費黏性。= 在淘寶新的大會員體系下,達到88VIP開通門檻,即鉑金及以上等級的會員仍可以88元人民幣開通88VIP,88VIP疊加大會員後的權益「加碼不加價」。 本周,88VIP也迎來重大的權益升級,包括更多專屬消費券、淘寶閃購紅包,以及飛豬紅包等。截至2025年3月,高購買力人群88VIP會員規模超過5,000萬,持續按年雙位數增長。 阿里圍繞「用戶為先」戰略推出多個舉措,來推動用戶增長並提升用戶體驗。今年4月底,淘寶推出「淘寶閃購」,通過高頻配送服務將即時零售的消費者轉化為電商用戶。隨著推出覆蓋全消費場景的大會員體系,集團旨在提升用戶參與度和留存率,最終為平台上的商家創造更多生意新紅利。(da/a) ~
Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account