白酒消費場景鋭減!珍酒李渡上半年預計營收24億元—25.5億元
8月5日晚,珍酒李渡(6979.HK)發佈業績預吿。預吿期內,珍酒李渡預計實現營業收入24億元—25.5億元。

預吿截圖
預吿顯示,珍酒李渡業績主要受上半年宏觀經濟不確定性持續,導致商務、宴請和送禮場景減少影響。同時,公司主動調整發展節奏,放緩增長速度,積極為市場紓困,確保長期穩定發展。
為有效應對白酒需求下降挑戰,推動業務健康發展,珍酒李渡在預吿中表示,將實施三大戰略舉措:
優化產品結構。珍酒李渡已於6月推出戰略性旗艦產品“大珍·珍酒”,預計在下半年成為新的增長極。
強化渠道佈局。公司將採取精細化政策,聚焦核心區域市場加大市場投入,提高市場滲透率。同時,加快渠道週轉,穩定現有經銷渠道,鞏固珍十五、珍三十等旗艦產品核心競爭力和市佔率。
開拓消費場景。公司將結合新興消費趨勢,推出中端和次高端價位產品,滿足不同消費羣體需求。此外,將結合生日和婚宴等宴席場景開發專屬產品,進一步擴大市場份額。
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