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京東(09618.HK)菜品合伙人計劃已收到近7,000份報名
阿思達克 07-23 09:40
京東(09618.HK)啟動「菜品合伙人」招募計劃,將投入10億人民幣現金,為1,000道招牌菜尋找合伙人,計劃三年內在全國建設1萬間七鮮小廚。七鮮小廚業務負責人劉斌指,截至目前已有近7,000位報名者,包括嘉禾一品、紫燕百味雞、朴大叔拌飯等品牌在內。 他表示,七鮮小廚的定位是合營品質餐飲製作平台。京東將負責七鮮小廚的整體經營,包括選址、建店、營運等整個鏈路的組織和經營,租金、人力和營運成本都由京東負責,合伙人僅負責菜品研發,可以享受菜品的分成。在選址上,劉斌表示將充分考慮附近的供給情況,更多選擇幽靈外賣、即實際店面情況與平台資訊不相符的食店訂單佔比較高的地段,也會充分考慮合伙人原有店舖的佈局,幫助合伙人增加業務量,而不是搶奪老店的存量生意。 七鮮小廚的單份菜品價格在10元到30元人民幣之間。劉斌表示,目前的價格打得非常低,他指京東的供應鏈可以壓縮產品價格兼具品質保障和性價比,從採購運輸到配送,未來在每個環節都能夠直接壓縮成本。即使有投入,例如菜品配方的精選研發、食材採購和衛生管理上都有一些投入,七鮮小廚依然能夠有實惠的定價。劉斌表示,這樣做的目的是消費者最終不會再選擇低價低質的黑外賣,改善食品安全問題。 目前七鮮小廚僅入駐了京東外賣,沒有入駐美團或者餓了麼平台。劉斌表示在入駐其他平台方面,七鮮小廚的心態非常開放,只要消費者有需求或者其他平台願意,就願意一起合作。
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