美團訂單量再創新高 微信社交裂變禮贈成為重要渠道
7月12日19:30分剛過,美團即時零售訂單量再創新高。美團神搶手項目負責人表示,僅神搶手實時訂單量接近4000萬單,其中禮贈量突破千萬單。微信等社交平台小程序下單額屢創新高,好友之間互相優惠券分享和禮贈分享多次觸及微信社交裂變閾值,微信贈禮成為重要營銷渠道,小紅書、微博等也成為重要成交促銷工具。上述營銷工具的組合效果優於各類app開屏廣吿。

▲微信贈禮成為重要營銷渠道。

▲好友之間互相優惠券分享和禮贈分享多次觸及微信社交裂變閾值。

▲某社交平台用户之間分享社交裂變攻略。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.