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《大行》開源證券:老鋪黃金(06181.HK)上海國金和新加坡新店雙雙開業 國內外高端渠道佈局再突破
阿思達克 06-30 14:50
老鋪黃金(06181.HK)今早高開近2%後節節上升,盤中曾高見1,035元一度彈高18%,最新報1,015元升15.7%,成交額32.72億元。 開源證券發表報告表示,老鋪黃金旗下上海國金店和新加坡金沙店正式開業,國內外渠道升級再獲突破。上周六(28日)老鋪黃金在中國奢侈品地標之一的上海國金中心正式開業。門店位於LG1層,開業當天採取滿千減百活動並享受商場3倍積分,銷售火熱,排隊時長接近2小時。國金中心店是老鋪黃金在上海開設的第3家門店,預計年內老鋪黃金還將在上海新天地、上海恆隆廣場等高端商圈開店,持續密集加碼上海。 截至今年4月,老鋪黃金已完成國內全部龍頭商業中心簽約,未來除新拓渠道之外,還將聚焦存量門店的區位優化,推動在國內高端渠道的全面升級。此外,老鋪黃金海外擴張亦邁出第一步,新加坡店於6月21日在濱海灣金沙酒店正式開業。新加坡店整體貨盤結構與國內相似,其中針對海外消費者上新十字架鑽飾吊墜,融入西方宗教元素。 該行認為,上海國金店和新加坡店開業標誌著老鋪黃金國內外高端渠道拓展再上台階,國內高端商場密集加碼持續提升公司品牌勢能,海外開首店推動品牌國際化建設同時也進一步打開出海成長空間。
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