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《業績》莎莎(00178.HK)全年純利7,697.3萬元跌64.8% 末期息降至1.7仙
阿思達克 06-19 12:17
莎莎國際(00178.HK)公布截至今年3月底止全年業績,營業額39.42億元,按年跌9.7%。純利7,697.3萬元,按年跌64.8%;每股盈利2.5仙。派末期息1.7仙,上年同期派5仙。全年度股息總額為每股2.45港仙(對上年度:5仙),相等於年內核心盈利的約70%。 全年度港澳地區營業額按年跌12.3%,內地跌10.5%,東南亞升14.7%。至今年3月底止,集團經營共174間線下店舖,較去年同期淨減少九間;線下業務佔集團總營業額的81.9%。全年度毛利1,570.7百萬港元,按年跌11.9%,毛利率則錄得39.8%。 集團指,港澳居民持續外遊影響當地客流,加上美元持續走強,到訪港澳的旅客消費審慎,導致該地區的線下營業額受影響。面對上述的挑戰,集團迎合市場需要,搜羅符合潮流的產品,包括引入市場熱捧的美肌保健產品及美容小儀器,透過優化產品組合,吸引客流和提升顧客的消費金額。 同時,集團透過莎莎專業美容顧問提高服務質量,提升顧客的忠誠度及回購率,並在Facebook、Instagram、Threads等線上平台,以及線下店舖等不同渠道進行推廣,吸引客流。財政年度下半年,多項刺激經濟及旅遊的措施陸續推出,中央政府亦推出了不同的簽證政策,鼓勵內地旅客到訪港澳,令港澳的旅客量增加,帶動線下店舖客流,銷售情況持續改善。
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