報道指阿里速賣通海外618首場泡泡瑪特直播 逾20萬人湧入搶空Labubu
據內媒《觀點網》報道,泡泡瑪特(09992.HK)在阿里速賣通海外618首場直播中,吸引超過20萬人湧入直播間搶購Labubu。
據了解,此次直播活動在英國、加拿大、澳洲、新西蘭等國家反響熱烈,包括Labubu在內的10餘個熱門IP爆款鏈接一上架即被搶購一空。據悉,這是泡泡瑪特全球首場網紅帶貨直播,也是速賣通首次嘗試邀請海外網紅來中國進行「反向直播帶貨」。
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