The Trade Desk與HOY深化戰略合作 推進智能電視廣告解決方案
廣告技術公司The Trade Desk(TTD.US)與有線寬頻(01097.HK)旗下HOY宣佈,將深化雙方戰略合作,通過The Trade Desk開放HOY於智能電視(CTV)平臺上的廣告版位進行程序化交易,並接入網絡身份識別解決方案Unified ID 2.0(UID2)及OpenPath技術,助力廣告主實現更高效、更精準的投放效果。
有線寬頻通訊有限公司行政總裁兼執行董事杜之克表示,程序化CTV廣告是HOY業務增長的核心戰略,而The Trade Desk擁有CTV程序化廣告領域的領先技術與平臺優勢。
The Trade Desk北亞區媒體夥伴關係總經理蔡秉熹指,期待與更多像HOY這樣的互聯網內容夥伴,建立香港智能電視程序化廣告新生態。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.