傳泡泡瑪特(09992.HK)年初已擴產能 但仍供不應求
據《澎湃新聞》引述知情人士透露,隨著IP熱度的持續攀升,泡泡瑪特(09992.HK)春節開始緊急找工人復工,擴充產能以面對不斷激增的消費需求。
該人士認為,對於品牌來說,當市場需求遠超供應鏈的反應速度,其實是一件非常痛苦的事。泡泡瑪特管理層早前多次表示,暴漲的產能曲線讓內部感受到巨大壓力。
今年4月份,泡泡瑪特旗下Labubu 3.0系列正式開啟線下發售,在全球各地引發排隊熱潮。風靡全球的Labubu公仔上月在英國掀起粉絲怒火,有顧客為爭奪公仔而發生爭執,甚至出現打鬥場面。Pop Mart隨後宣布,為防止潛在安全風險,暫停在全英國16間分店發售該款公仔,直至本月才恢復銷售。
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