《內房》碧桂園全國區域總裁開會 楊惠妍:面臨艱巨挑戰堅持不躺平
碧桂園集團召開月度管理會議,董事會主席楊惠妍對當前政策及市場環境進行深入分析,號召全員圍繞「保交房」目標任務,扎實落實行動,堅決攻堅拔寨,為年中攻堅戰發起最後衝鋒。
楊惠妍表示,在各方的共同努力下,5月以來公司經營符合行業整體經營態勢,是相對平穩的狀態。整體政策偏向構建新模式,風險化解工作加強,政策托底止跌回穩,市場端呈現局部調整。各區域要在系統政策指導下,基於現狀謹慎鋪排銷售與經營工作。
時至年中關鍵窗口期,楊惠妍指出,6月底前,攻堅戰項目是重點任務,是一次大考。此輪會議特別將全國各區域總裁召回總部,開展為期兩日深度研討與部署,旨在全力保障6月底前攻堅戰項目交出「滿意答卷」。
楊惠妍提出,各個區域因應自身的特點與重點,合理設計目標與規劃,做好組織與資源的調整、匹配,並根據階段性完成情況及時調整戰略與策略;總部各職能條線因應各區域的狀態,予以工作支持與重點亦不同,為此須作出不同的支持性方案,特別是針對重大難點問題,積極深入一線,提供專業支持,共同面對與解決問題。
她還強調,儘管面臨著艱巨挑戰,關鍵不在於是否倡導,而是如何行動。集團必須堅持不躺平,對員工,要培養「三好人才」;對利益相關方,要更加公開公平公正地對待;對社會,要扛起保交房的責任,以擔當踐行初心。
集團總裁莫斌認為,區域總裁要衝在前線,並肩作戰;勇於面對,善於面對。只有衝在最困難的地方,才能真正地解決問題。沒有永遠上行的市場,亦沒有永遠下行的市場。在政策的保駕護航下,市場正朝著積極的方向發展。
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