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聖元環保(300867.SZ): 在牛磺酸產品營銷推廣方面,公司以賽事贊助、IP活動及社區觸點拓展等活動提升品牌認知

格隆匯6月6日丨聖元環保(300867.SZ)在投資者互動平臺表示,公司在建年產4萬噸牛磺酸原料項目預計2025年下半年投產,相關客戶開發工作正常推進中。基於商業保密原則,公司不方便透露相關客戶信息。 在牛磺酸產品營銷推廣方面,公司以賽事贊助(如2025“中國長壽之鄉·泉港”B級半程馬拉鬆、秀嶼區城市籃球賽及莆田市大蚶山越野賽等賽事)、IP活動及社區觸點拓展等活動提升品牌認知,後續將積極對接其他頂級賽事IP,持續推出更多的品牌IP活動、事件營銷活動等,來推動公司大健康產品多渠道落地。

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