美股異動丨京東盤前漲近6% 官宣618將於明晚正式開啓+與小紅書推出“紅京計劃”
京東(JD.US)盤前漲近6%,報33.44美元。消息面上,京東宣佈,今年618將於明晚8時正式開啓,補貼政策進一步加碼,提供包括“每人每天補貼超6180元”在內的十大補貼,實現補上加補。
另外,京東與小紅書戰略合作升級,推出“紅京計劃”。從6月5日開始,除部分特殊類目外,所有入駐京東的品牌商家,均可在小紅書使用“種草直達”功能,在小紅書投放廣告可添加京東購物鏈接,用戶點擊廣告可直接跳轉至京東APP,實現從內容種草到交易轉化一步直達。(格隆匯)
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