京東(09618.HK)與小紅書戰略合作升級 推「紅京計劃」提升交易轉化率
京東-SW(09618.HK)(JD.US)與小紅書宣布戰略合作升級,共同推出「紅京計劃」。該計劃旨在為品牌和商家提供新的增長路徑,在「京東618購物節」即將來臨之際加強雙方合作。「紅京計劃」推出後,預計將有效縮短用戶從內容瀏覽到實際購買的路徑,提升交易轉化率。
從下周四(6月5日)起,除部分特殊類目外,所有入駐京東的品牌商家均可在小紅書上通過「種草直達」功能,允許品牌商家在小紅書投放帶京東購物鏈接的廣告,打造從種草到拔草的全鏈路營銷閉環,用戶點擊後可直接跳轉至京東APP完成購買。
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