新世界發展(0017.HK)旗下K11 ELYSEA正式落地淮海中路!愛馬仕成首批意向客戶
5月28日,新世界發展旗下的全球文化品牌K11於淮海路核心地段正式發佈重磅項目——K11 ELYSEA。該項目以百年淮海路爲舞臺,將傳統工藝、可持續理念與國際藝術資源融合,以總建築面積達130,000平方米的空間,重塑上海城市文化商業新格局。區委書記杲雲,區委副書記、區長徐惠麗,副區長沈丹娜,新世界發展執行董事兼行政總裁黃少媚,新世界中國運營總裁陳耀豪,K11中國區首席執行官李偉文及多位文化商業代表共同出席啓動儀式,見證雙方戰略合作協議的簽署。據悉,落子淮海中路的K11 ELYSEA,通過對1940年代的歷史建築“蘿邨”的移址重建,爲這座融合了包豪斯及西方古典風格的上海現代主義典範注入新活力,打造藝術文化活動新空間。項目與2013年開業的K11品牌內地首作——上海K11購物藝術中心隔街對望,形成“雙子星”聯動效應,進一步拓展文化商業版圖。在項目首批重點合作意向客戶發佈的環節中,愛馬仕大中華區總裁曹偉明與新加坡立傑律師事務所上海代表處主任喬麗娜出席,並表達了與K11 ELYSEA合作的意向。隨着首批意向客戶發佈,K11 ELYSEA宣告“文化商業3.0時代”的到來。
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