天貓618首階段家電及手機數碼品類成交較去年「雙11」增逾2.8倍
國補疊加天貓618,家電家裝及手機數碼低至五折,帶動換新消費全面爆發。阿里巴巴-SW(09988.HK)(BABA.US)天貓618公布第一階段數據顯示,截至5月26日,天貓618疊加國補的家電家裝及手機數碼等品類成交表現出強勁增長。與去年「雙11」相比,該品類的成交總額攀升283%。其中,美的、海爾及科沃斯等40個品牌成交額突破億元人民幣大關,帶動家電、家居、家裝及3C數碼等行業整體成交按年錄得雙位數增長,超過3,000個品牌成交按年翻倍。
在大家電店舖成交排行中,海爾官方旗艦店領跑,美的、小米、格力及小天鵝官方旗艦店亦取得顯著成績。小家電店舖銷售榜方面,小米官方旗艦店位居第一,石頭、美的、科沃斯及追覓旗艦店位列第二名至第五名。
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