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官媒:低水平「內捲式」競爭浪費社會資源 長期不利行業成長
中國外賣平台競爭激烈,官媒《人民日報》今日(26日)發表評論文章,指出當前中國外賣平台等產業出現低水平的「內捲式」競爭,不但浪費社會資源,甚至可能導致多輸結局;呼籲官方在必要時應「該出手時就出手」。 文章《反「內捲」該出手時就出手》提及,健全常態化監管機制,及時叫停、有效防範「內捲」,確保行業在規範軌道上運行,並點名部分企業,指京東(09618.HK)今年步入外賣賽道,近期以「百億補貼」與美團外賣「千億助力金」打起激烈的價格戰,淘寶「小時達」升級為「閃購」,並由其他平台保障外賣配送服務,同樣給出大規模補貼。如此之「捲」,雖然短時間內讓消費者得到實惠,但長期不利於行業成長。 文章指,中國市場監管總局近期聯同四部門,約談京東、美團(03690.HK)等平台企業,要求公平有序競爭,共同營造良好市場環境,加強內部管理,促進平台經濟規範與高質量發展。
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