官媒:低水平「内卷式」竞争浪费社会资源 长期不利行业成长
中国外卖平台竞争激烈,官媒《人民日报》今日(26日)发表评论文章,指出当前中国外卖平台等产业出现低水平的「内卷式」竞争,不但浪费社会资源,甚至可能导致多输结局;呼吁官方在必要时应「该出手时就出手」。
文章《反「内卷」该出手时就出手》提及,健全常态化监管机制,及时叫停、有效防范「内卷」,确保行业在规范轨道上运行,并点名部分企业,指京东(09618.HK)今年步入外卖赛道,近期以「百亿补贴」与美团外卖「千亿助力金」打起激烈的价格战,淘宝「小时达」升级为「闪购」,并由其他平台保障外卖配送服务,同样给出大规模补贴。如此之「卷」,虽然短时间内让消费者得到实惠,但长期不利于行业成长。
文章指,中国市场监管总局近期联同四部门,约谈京东、美团(03690.HK)等平台企业,要求公平有序竞争,共同营造良好市场环境,加强内部管理,促进平台经济规范与高质量发展。
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