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中青旅(600138.SH):公司較完整地保留了服務英、日、西語系境外遊客的高水平導遊團隊

格隆匯5月26日丨中青旅(600138.SH)在投資者互動平臺表示,公司較完整地保留了服務英、日、西語系境外遊客的高水平導遊團隊,爲來自全球各地的旅遊者提供中國目的地觀光旅遊、休閒度假、商務會獎等全方位旅行差旅解決方案。在推廣層面,公司通過線上線下多渠道向客戶推廣入境優惠政策,同時宣傳支付、上網便利等舉措,吸引更多入境遊客。積極參加各類展會,邀請旅遊批發商來華踩線,加大宣傳力度。針對入境遊散客增多趨勢,順應需求推出更多散客、定製產品,不斷更新英文網站產品,滿足個性化需求,形成了半日、一日、多日系列產品體系。公司推出 City Walk、烹飪、學太極等碎片化產品,結合中軸線申遺成功推出騎行產品。與國內中醫藥機構合作,推廣中醫體驗產品;與非遺文化傳人合作,推出非遺製作體驗,如唐人坊娟人、吉兔坊兔爺製作等;加強國潮文化推廣,與京劇演出團體合作,推廣京劇文化體驗。服務方面,公司在人員配備、培訓上加大力度,全力保障遊客來華體驗。同時,加強對專職導遊和兼職導遊培訓,與大專院校合作,引入後備力量。

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