騰訊(00700.HK)應用寶全面開放跨端生態 加大AI能力探索
內媒報道,騰訊(00700.HK)(TCEHY.US)旗下騰訊應用寶在「跨端生態大會」今日上宣佈全面開放跨端生態。騰訊副總裁林鬆濤在會上表示,應用寶未來會持續拓展跨端內容和商業通路,將全類型的營銷投入,從移動帶到PC,覆蓋PC全域流量場景,實現用戶價值與商業價值的雙向放大,爲用戶和開發者創造更大的價值。
據悉,騰訊應用寶PC端上架5.2萬個App,日活躍用戶規模破千萬,商業化廣告迎來爆發式增長。騰訊商業產品部副總經理張沁晨分享應用寶PC跨端的商業化成果時表示,PC廣告日耗按年激增15倍,跨端聯盟合作夥伴收入月均提升133%。在該基礎上,應用寶進一步打通商業化鏈路、推出開放平臺和加大AI能力探索,加大跨端生態的建設和開放。
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