金陵飯店(601007.SH):曾與“與輝同行”團隊攜手,在多平台同步直播旗下明星產品
格隆匯5月8日丨金陵飯店(601007.SH)在互動平台表示,公司積極擁抱直播等新興營銷方式:在酒店餐飲板塊,為迎合當下年輕一代的消費習慣及消費趨勢,公司創新性地開展短視頻場景化營銷,矩陣式不間斷地投入線上營銷,結合尊享金陵、抖音直播、達人帶貨等多元化營銷方式,實現流量向銷量轉化。在食品科技板塊,公司曾與“與輝同行”團隊攜手,在多平台同步直播旗下明星產品,成功創下直播三天銷售額破百萬的佳績。食品科技公司積極搶佔“即時零售”市場窗口,通過抖音“金陵似錦”店鋪打出“實景溯源直播+爆品次日達”的組合拳,讓消費者直觀感受產品從生產到銷售的鏈路全過程,構建“直播種草-即時下單-區域倉配-次日送達”的完整消費閉環。
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