現代茶引領品牌霸王茶姬挺進北美市場,上線萃茶產品
現代茶的風吹到了大西洋彼岸。4月26日,霸王茶姬首家北美門店正式對外試運營,選址位於美國洛杉磯人氣商場Westfield Century City,緊鄰比佛利山莊和西洛杉磯等重要區域。試運營首日,霸王茶姬北美首店就受到本地用户歡迎,門口排起長隊。作為現代茶引領品牌,霸王茶姬在2019年就開始佈局全球化,目前已在馬來西亞、新加坡、印尼等東南亞市場開設上百家門店。此次北美首店開業是霸王茶姬全球化征程的重要一步,也是現代茶走向世界的關鍵一局。北美首店風格延續了霸王茶姬一貫的現代會友風格,消費者能在門店中瞭解到煮煎點泡的千年飲茶底藴,也能體驗現代茶飲的摩登與舒適空間。菜單分為茶拿鐵、純茶和其他茶飲三大版塊,試運營期間僅上線伯牙絕弦、花田烏龍、大紅袍茶拿鐵和茉莉綠茶,未來共計14款產品將陸續在北美市場上線。其中,茶拿鐵產品中既有霸王茶姬經典單品伯牙絕弦、花田烏龍,也有基於現代萃取技術製成的大紅袍茶拿鐵、錫蘭紅茶拿鐵、正山小種茶拿鐵等。2017年成立以來,霸王茶姬始終致力於讓全球消費者愛上喝茶,讓存在了千年的傳統茶以現代茶的新姿態被全球消費者喜愛。霸王茶姬將“用一杯茶鏈接每人每天”作為企業使命,願景是未來服務100個國家茶友,創造全球30萬夥伴就業,每年為茶友提供150億杯現茶。

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