周大福(01929.HK):第四財季內地同店銷售跌幅有所收窄
格隆匯4月24日丨周大福(01929.HK)發佈公吿,截至2025年3月31日止三個月(“第四季度”或“季內”),於第四季度,宏觀經濟外部因素及黃金價格高企持續影響消費意欲。然而,季內集團的產品優化措施取得積極成效,帶動定價產品展現強勁的增長勢頭及需求,加上集團開展有效的農曆新年營銷活動,中國內地(“內地”)的同店銷售跌幅有所收窄。季內,內地直營店及加盟店的同店銷售分別同比下降13.2%及8.7%。
香港及澳門市場繼續受到市民外遊以及內地旅客消費模式和喜好轉變所影響,同店銷售跌幅與上一季度相若。同店銷售同比減少22.5%,香港的同店銷售下跌21.5%,而澳門則減少25.6%。
黃金首飾及產品類別包括按重量及固定價格出售的黃金產品。該產品類別的同店平均售價(“平均售價”)於季內維持韌性。內地的平均售價上升至6,400港元(2024財政年度第四季度:5,600港元),香港及澳門的平均售價則上升至8,600港元(2024財政年度第四季度:7,500港元)。
儘管宏觀環境仍不明朗,但受惠於黃金鑲嵌鑽石及其他寶石產品的強勁銷售,季內珠寶鑲嵌、鉑金及K金首飾於內地的同店銷售跌幅明顯收窄趨勢。內地珠寶鑲嵌首飾的平均售價飇升至10,900港元(2024財政年度第四季度:8,000港元),而香港及澳門的平均售價達到16,000港元(2024財政年度第四季度:15,800港元)。
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