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銀河證券:家電龍頭估值有望提升
中國銀河證券研報稱,基於穩健的基本面,疊加對新技術、新趨勢的擁抱,家電龍頭估值有望提升。相比2024年四季度刺激高峯,2025年家電內銷增速放緩,空調錶現不錯。另外,美的、海爾等龍頭積極擁抱AI、機器人、年輕化需求等新趨勢:1)雖然市場經常認爲家電公司業務較爲傳統,在過去一段時間,市場更關注AI、機器人、新消費趨勢等方向。2)中國銀河證券注意到美的、海爾爲代表的家電龍頭,針對上述熱點快速做出反應。美的迅速將Deepseek接入智能空調語音控制功能;美的的佛山順德全國重點實驗室在研發的人形機器人也被媒體公開。海爾針對年輕人的三筒懶人洗衣機(配置2個1kg小容量滾筒)預售一週獲8.8萬訂單,在2025生態大會上發佈了融合AI技術的“AI 之眼”系列智能家電。
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