“反內卷”的風吹起來了 同程旅行推出年輕人“週五出逃計劃”
綜合整治“內卷式”競爭要求提出以來,年輕人有了更多可釋放壓力的時間。同程旅行(0780.HK)爲此推出“週五出逃計劃”,爲這部分人羣提供覆蓋火車票、酒店以及各類旅行所需的權益服務。首期“週五出逃計劃”目前已在同程旅行APP和小程序同步上線。即日起,用戶在同程旅行APP或小程序搜索“週五出逃”關鍵詞,免費領取週五出逃權益卡後,即可獲得相應優惠權益。同程旅行相關負責人分析,“週五出逃計劃”是基於當下年輕人的旅行需求應運而生的產品,年輕人正處於拼搏階段,普遍面臨着高負荷工作和生活壓力問題,短暫的出逃可以有效釋放壓力,緩衝後再出發。熱衷週五出發的人羣,行程安排通常具有“既確定又自由”的特點,即因上班需要來回交通提前確定,酒店提前定,但中間的行程會預留更多“隨機性”,這樣可以感受更多的自由氛圍。
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