香港生力啤(00236.HK)2024年綜合收入7.11億港元 同比下跌4.1%
格隆匯2月24日丨香港生力啤(00236.HK)公吿,於2024年,集團錄得綜合收入7.11億港元,較2023年下跌4.1%。因此,毛利達2.66億港元,較2023年的2.85億港元低6.8%,主要是受華南業務的出口量及出口利潤率下跌所影響。
由於行業銷售量按年減少,這對集團在香港的業務造成影響,因此公司確認了一次性非現金減值虧損9,000萬港元,並在2024年對其非流動資產產生了1,490萬港元的遞延税項影響。撇除該減值虧損,集團2024年的綜合盈利為5,620萬港元,相比2023年的8,960萬港元。包含減值虧損後,集團2024年綜合虧損為1,890萬港元。因此,2024年權益持有人應占虧損為2,010萬港元,相比去年應占盈利8,590萬港元。
於2025年2月24日,董事會已批准派發截至2024年12月31日止年度末期股息每股0.05港元予於2025年5月6日名列公司股東名冊股東的提案。
繼2023年成功舉辦七十五週年慶祝活動後,公司繼續加強生力啤酒在香港市場的優勢。公司在5月於中式餐廳推出"生力堅港味"宣傳活動,並配合全新銷售點宣傳品進行推廣。公司亦與主要餐飲業的關鍵意見領袖(KOLs)合作製作"生力堅港味"影片。在7月,公司透過全新主題電視廣吿,發佈全新品牌活動"堅香港堅生力",並推出全市場推廣活動、線上廣吿及發行限量版罐。此外,公司亦於12月贊助ViuTV資訊性節目"香港有牌講",展現香港生力對香港市場提供新鮮釀造啤酒的承諾。
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