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同程旅行發佈2025年春節旅行趨勢:國內外遊客體驗“非遺”春節,相關搜索熱度上升87%
格隆匯 01-21 17:05
今日,同程旅行發佈2025年春節旅行趨勢報吿。報吿顯示,“春節”被列入人類非物質文化遺產代表作品名錄後的第一個春節假期,國內眾多目的地圍繞非遺推出了市集、演出、展覽、非遺體驗等形式多樣的主題文化活動,為遊客帶來豐富的節日文旅消費選擇。1月以來,同程旅行平台“非遺”相關的景點及產品搜索熱度同比上升87%。各類過境免籤、入境免籤政策的落地,為更多全球旅行愛好者體驗中國非遺文化提供了便利條件。在“China Travel”熱潮帶動下,預計春節將有大量外國遊客來到中國深度體驗“中國年”。北京、上海、廣州、深圳等將是外國遊客入境中國的第一站,同時,西安、成都、杭州、南京、蘇州、洛陽等歷史文化名城也是較熱門的入境遊熱門目的地。
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