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《人民日報》刊文點贊珍酒李渡品牌創新實踐
格隆匯 12-04 12:27

12月4日,《人民日報》發表《專注做好產品,創造更多需求》特別報道,高度評價珍酒李渡集團在白酒行業調整期的品牌創新實踐。

報道指出,珍酒李渡旗下珍酒、李渡、湘窖品牌,通過讓品牌"活"起來、"新"起來和"暖"起來,實現跨越式成長,為行業樹立轉型升級典範。

江西李渡元代燒酒作坊遺址是中國現存最古老的白酒窖池。2023年,李渡與6家知名酒企聯合申請世界文化遺產,推出"1308申遺獻禮"產品,讓跨越800年的釀造技藝活化為現代品味。

珍酒將始建於1912年的湖南長沙機牀廠工業遺址,進行保護性改造,搖身一變為集美酒品鑑、美食體驗、文化交流於一體的美食研究所,不僅成為長沙美食新地標,更通過這一跨界融合創造了更多消費需求,為白酒產業多元化發展注入新活力。

湘窖酒業封壇酒庫

湘窖品牌打造的封壇文化節,讓我國古老的封壇禮俗煥發生機,進一步提升了品牌的文化內涵和影響力。

同時,珍酒李渡依託貫穿一二三產業特性,為鄉村全面振興貢獻堅實力量。以珍酒為例,2020年至今,新增員工6400人,新增優質白酒產能3.4萬噸,新增原料種植基地43萬畝,帶動數萬農户增收。

《人民日報》的點贊,不僅是對珍酒李渡創新實踐的認可,更是對白酒行業在轉型中積極探索、勇於創新精神的鼓勵和肯定。

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