涪陵榨菜(002507.SZ):目前的費用投放側重於市場終端的產品推廣投放
格隆匯11月6日丨涪陵榨菜(002507.SZ)於近期進行投資者線上會議交流,就“費用投放的規劃”,公司表示,公司目前沒有無大面積廣吿投放計劃,目前的費用投放側重於市場終端的產品推廣投放,對銷售有直接支持作用,與之前開展品牌宣傳的費用投放模式有所區隔。今年在“定向爆破”的城市項目附帶了部分梯媒廣吿等投放,以地面推廣、陳列及其他物料投放等方式為主。
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