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Exceeding Projections: Apple's Exceptional Sales Performance
uSMART盈立智投 10-21 16:00

The latest iteration, the iPhone 16 series, released by Apple in 2024, has surpassed sales forecasts within the Chinese market. Recent data highlights a 20% surge in iPhone 16 series sales during the initial three weeks following its debut, notably experiencing a significant 44% year-on-year increase in sales for the premium Pro and Pro Max models.

 

This growth serves as a promising indicator for Apple amidst the intense competition in the Chinese market. Despite initial concerns regarding the adaptability of Apple's AI functionalities (Apple Intelligence) to iPhone models purchased in mainland China, a factor that could potentially impact the sales performance of the iPhone 16 series in the Chinese market, initial sales data reveals a demand for the iPhone 16 that significantly surpasses initial estimates.

 

In the world's largest smartphone market, contending with competitive pressures from brands like Huawei, the iPhone 16 series has managed to outperform its predecessors, underscoring Apple's enduring appeal in the high-end smartphone segment. This performance is seen as a positive indicator for Apple in the Chinese market.

 

Counterpoint Research analyst Ivan Lam noted that production challenges hindered the progress of the iPhone 15 series in its early stages, potentially limiting initial sales figures. Simultaneously, the iPhone 15 series faced strong competition from Huawei's Mate 60 series, which gained popularity among Chinese consumers due to its use of domestically produced chips. The significant growth witnessed by the iPhone 16 series in the Chinese market is attributed to stable production, consistent pricing strategies, and a wave of initial upgrades from existing iPhone users, all contributing factors to the increase in sales figures.

 

Renowned analyst Dan Ives from Wedbush Securities suggests that Apple, NVIDIA, and Microsoft are progressively approaching the $3 trillion market capitalization milestone, with their sights set on $4 trillion. Ives believes that Apple is positioned to become the first U.S. company to achieve a $4 trillion market valuation, with NVIDIA and Microsoft following closely. Ives stated, "The upcoming super cycle driven by artificial intelligence will begin with the launch of the iPhone 16, scheduled for December, introducing enhanced Apple Intelligence. Expectations indicate that 20% of the global population will interact with AI through Apple devices. Over the next 3 to 6 months, Apple is poised for a significant year, with iPhone sales expected to surpass 240 million units."

 

Market data reveals that following the release of the new iPhone on September 10, Apple's stock price has increased by approximately 6%, culminating in a current market capitalization of $3.6 trillion.

 

 

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(Source: uSMART HK)

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