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重慶啤酒(600132.SH):上半年淨利潤9.01億元,同比增長4.19%
格隆匯 08-14 18:55

格隆匯8月14日丨重慶啤酒(600132.SH)公佈2024年半年度報吿,報吿期實現營業收入88.61億元,同比增長4.18%;歸屬於上市公司股東的淨利潤9.01億元,同比增長4.19%;歸屬於上市公司股東的扣除非經常性損益的淨利潤8.88億元,同比增長3.91%;基本每股收益1.86元。

報吿期內,公司實現啤酒銷量178.38萬千升,比上年同期172.68萬千升增長3.30%;2024年,公司持續投資烏蘇品牌,保證有競爭力的媒體投放,並升級內容營銷進一步強化社交聲量,與肯德基、貝納頌等品牌聯合推出聯名產品和營銷傳播內容;持續推動創新,在推進烏蘇白啤的基礎上,進一步推動更多符合市場需求的新產品,借烏蘇建廠40週年之際,承接《我的阿勒泰》熱劇播出,公司推出烏蘇復刻經典產品“烏蘇40”;升級品牌活動,與各地美食節、食街、燒烤連鎖緊密合作;依託大城市2.0項目,積極拓展分銷網絡,提升售點動銷,讓烏蘇的市場拓展計劃更加穩步有序地前行。

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