貴州珍酒成立珍三十事業部
近日,貴州珍酒珍三十事業部啟動大會在貴陽舉行。珍三十事業部的成立,標誌着貴州珍酒對旗下高端核心大單品珍三十開啟全新戰略佈局,彰顯了貴州珍酒加速市場拓展、推動品牌長遠發展的堅定信心。

(珍酒·珍三十)
珍三十作為貴州珍酒明星產品,自2015年推出以來,以其卓越品質、獨特風味和深厚文化底藴,成為醬酒市場標杆性產品。在第22屆布魯塞爾國際烈性酒大獎賽上,珍三十榮獲賽事最高獎項——大金獎。在渠道方面,珍三十已基本完成由原有團購渠道向流通渠道的轉換和梳理。今年上半年,珍三十實現預期增長,顯示出強大的市場潛力和極高的消費者認可度。

(郭亮)
珍酒李渡集團副總裁郭亮指出,成立珍三十事業部,將投入更多資源聚焦珍三十產品的終端建設與消費者培育,期待珍三十能夠成功帶動整個珍酒品牌的提升,推動珍酒的長遠發展。

(孫海濤)
貴州珍酒銷售公司常務副總經理兼珍三十事業部總經理孫海濤表示,珍三十事業部將始終秉承價值引領、文化驅動,成為賦能夥伴發展的共贏平台,成為一支有信仰、受人尊重的行業鐵軍。
未來,珍三十事業部將通過控盤分利,幫助B端合夥人鏈接C端,做好消費者的服務與體驗培育,擴大合夥人的營銷半徑,實現廠、商、市場多贏。

(會議現場)
啟動大會上,還發布了各大區組織架構規劃,各區域團隊代表成員簽訂軍令狀並舉行授旗儀式。珍三十事業部的成立,將推動貴州珍酒繼續擴大市場份額、提升品牌影響力,持續鞏固中國醬酒行業頭部企業地位。
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