天虹股份(002419.SZ):公司2023年整體數字化會員人數逾4700萬,APP和小程序月活會員逾400萬
格隆匯7月4日丨天虹股份(002419.SZ)在投資者互動平台表示,公司2023年整體數字化會員人數逾4700萬,APP和小程序月活會員逾400萬,會員銷售額同比增長10%,消費會員人數同比增長8.2%,且連續5年實現增長。通過全域流量精準獲客,結合小程序+企微實現深度鏈接,優化顧客註冊體驗,促成新客轉化,新會員消費轉化率同比提升4.6%。優化“數據+算法”,通過智能搜索、智能推薦、AI營銷提升精準的人貨匹配,平台搜索點擊率提升10個百分點。公司將繼續深入推進零售產業數字化轉型升級,持續發力線上線下一體化,加強業態升級和供應鏈打造,加快數字產業化發展。
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