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研報掘金丨中信建投:北汽藍谷極狐場景化造車初獲成功 智選品牌“享界”上攻豪華市場

中信建投證券研報指出,北汽藍谷(600733.SH)擁有BEIJING和極狐雙品牌,整車銷量連續3年恢復性增長,財務數據邊際改善。未來極狐阿爾法將持續推出N5和N6系列新車型,並通過考拉等場景化車型拓增量。公司已與華為合作6年,2023年8月改建密雲工廠開展智選車合作,品牌名“享界”。首款車型享界S9定位“行政級旗艦豪華行政轎車”已於4月北京車展亮相,作為自主豪華品牌具備稀缺性。北汽具備豪華車經驗,華為具備超強技術和品牌力,強強聯手有望再創成功。給予“買入”評級。

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