滷味品牌周黑鴨與兵馬俑跨界首開先河,五一西安旅遊迎來文化美食雙重狂歡
近日,滷味行業的領軍品牌周黑鴨與被譽為"世界第八大奇跡"的兵馬俑達成了一項前所未有的跨界合作,這一創新性的舉措不僅開創了滷味行業聯名合作的先河,更在2024年眾多食品跨界合作中脱穎而出,成為最具話題性和影響力的聯名案例。

此次合作,周黑鴨深入挖掘了兵馬俑背後的文化內涵,將這千年文明與現代美食完美結合。聯名款滷味產品不僅繼承了周黑鴨一貫的香醇口感和獨特風味,更在包裝設計上巧妙融入了兵馬俑的元素,使每一款產品都彷彿是一件藴含深厚文化底藴的藝術品。本次聯名,周黑鴨傳承兵馬俑神情有個性表達的"上班瘋學"立牌;有適用於電腦、筆記本、學生和上班族書桌的DIY貼紙。此次聯名限量的設計,源自於兵馬俑的神情,凝固了千年的歷史滄桑,透出了栩栩如生,目光如炬,還有嘴角微笑上揚的神情。這是雕塑藝術的傑作,彷彿穿越了時空的隧道,將人們帶回了那個英雄輩出的年代,夢迴大秦,重現古代將士們的忠誠、勇敢和堅定,也可以感受到古代文化的厚重和深邃。

春和景明,趕緊來造

準備下班,讓我嘬蝦
除了文創,為了讓遊客們更直觀地感受到這一跨界合作的魅力,預計4月下旬開始到5月份,周黑鴨全面向廣大遊客推出經典味鴨脖、鴨翅和鴨鎖骨,經典味蝦球、經典味鳳爪等滷味產品,感受傳統滷製工藝的魅力,致敬經典。

舌尖盛宴 致敬經典
食力與實力並存。2023年周黑鴨經過資料分析、線上票選、實地調查等方法,參與由中國食品報發起的"2023年中國消費者喜愛的滷味品牌"評選活動,最終以4630票的票數優勢位列第一,這無疑是廣大消費者對周黑鴨品質和口碑的肯定。作為滷味食品上市公司之一,周黑鴨成功地將傳統技藝與現代工藝相結合,打造出獨具特色的產品。此外,第五屆iSEE全球食品創新獎頒獎典禮,周黑鴨憑藉自身品牌和產品實力,從321個品牌、842款產品中脱穎而出,強勢入圍,並一舉斬獲7項大獎。
吃出趣,玩出趣。周黑鴨和兵馬俑首次聯名,活動貫穿線上線上,即日起,周黑鴨官方自媒體將發佈"全網尋找鴨鴨X新朋友CP的‘野生代言人’"曬單打卡有獎活動。

00後整頓職場的基本態度:讓我去飛
此次周黑鴨與兵馬俑的跨界合作,不僅為五一期間來西安旅遊的遊客們帶來了一場難忘的味覺與視覺盛宴,更通過文化與美食的結合,讓人們更加深入地瞭解了秦朝文化和滷味文化的魅力。這一創新性的合作模式也為滷味行業帶來了新的發展思路,展示了跨界合作的無限可能。
未來,周黑鴨將繼續探索更多具有文化內涵的跨界合作,通過不斷創新和突破,為消費者帶來更多驚喜與體驗。近年來,周黑鴨在傳承與創新中不斷進步,為滷味行業注入更多活力與創新精神,為消費者帶來更多美味與文化的雙重享受。
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