桂發祥(002820.SZ):2024年直營店渠道方面,計劃新開設5家直營店
格隆匯4月11日丨桂發祥(002820.SZ)披露投資者關係活動記錄表顯示,2024年公司直營店渠道方面,計劃新開設5家直營店,包括在天津市場開設3家、北京上海各開設1家品牌旗艦店,提升品牌知名度,同時計劃改造13家老舊店鋪,翻新店鋪面貌。比如近期開業的位於綜合商場內以“桂花”為主題的烘焙體驗店,是公司新的嘗試,希望能帶給消費者不同的體驗感。還包括提升強化店員業務能力和服務水平、開發門店小程序增加會員活動,提升顧客滿意度。在經銷渠道,公司重點開拓外埠經銷商,以北京為中心開拓華北區域、以上海為中心開拓華東區域,今年將在京津冀、華東區域的特產禮品店、便利店、綜合商超等渠道加大開拓。
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