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阿里-SW(09988.HK)旗下盒馬去年全球購業務GMV按年增長逾倍
阿里-SW(09988.HK)旗下公司盒馬的全球購業務錄得大幅增長,過去一年該業務商品銷售總額(GMV)按年上升逾1倍。今年盒馬計劃於66間門店中加設體驗店,並推出首個健康生活自有品牌,以及完善採購溯源系統,持續推進全球購業務發展。 盒馬國際總經理賈夢表示,盒馬國際業務通過全球尋源直採、與上游直接合作等方式為消費者尋找可靠貨品,同時提升盒馬的價格競爭力;對品牌而言,盒馬全球購業務協助公司找到中國市場中,高品質消費者聚集的平台,從而形成更精準及高效的轉化。另外,盒馬全球購亦為公司開拓了新的海外購模式,創造三方共贏。
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