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《大行報告》匯豐研究降微博-SW(09898.HK)目標價至76.44元 仍然未走出困境
阿思達克 03-15 13:44
匯豐研究發表報告指,微博-SW(09898.HK)的宏觀前景仍然充滿挑戰,意味公司的按年增長或會放緩,加上消費降級持續,導致公司新產品發佈及新措施的預算減少,並共同影響微博2024年的前景。因此該行將公司2024年及2025年的收入預測分別下調3%及4%。 由於微博計劃增加對用戶獲取及垂直內容的投資,以保持公司競爭力,該行因而預計利潤率將面臨壓力,並將2024年及2025年的盈測下調11%。雖然對微博透過股息支付實現股東回報感到鼓舞,不過較弱的營收表現及獲利前景或會繼續拖累股價表現。匯豐將微博-SW目標價由106.08元下調至76.44元,維持「持有」評級。 匯豐亦預計,微博於2024年下半年表現或會比上半年好,主要受惠巴黎夏季奧運會或會增加餐飲和運動服裝,於垂直內容的流量及廣告支出。(js/u) ~
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