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健民集團(600976.SH):2024年公司將持續進行“龍牡”品牌塑造
格隆匯 03-05 07:45

格隆匯3月5日丨健民集團(600976.SH)近日在接待機構投資者調研時表示,龍牡是公司獨家品種,國家醫保乙類藥品,2023年國家醫保目錄對龍牡取消了“限小兒佝僂病”的報銷範圍限制,將對龍牡在醫院線的推廣起到積極的促進作用。2024年公司將持續進行“龍牡”品牌塑造,加大廣吿精準投放以及專業品牌的打造;加大營銷精細化管理,進一步的銷售下沉、加大隊伍的建設以及循證醫學研究,努力推動龍牡銷售收入的持續增長。

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